BTBlond TransformationOlena · San Francisco + San Jose

Keratin & smoothing · San Jose + Bay Area

Softer texture.
Easier styling.

A personalized smoothing treatment can reduce frizz, improve softness and shine, and make daily styling more manageable without sacrificing natural movement.

Starting point$180–$320Timing2.5–4 hours
Smooth glossy hair result after care by Olena
Real work and media supplied by Olena

Why this service

01

Treatment selected for your hair

Texture, density, chemical history, desired smoothness, and styling routine guide product selection and processing.

02

Smooth does not have to mean flat

The plan is designed around easier styling, polished shine, and controlled frizz while respecting the movement you want to keep.

03

Aftercare protects the investment

Olena provides product and timing guidance so the finish lasts as well as possible and remains compatible with future color plans.

Before you book

Good questions.
Clear answers.

Is keratin suitable for colored hair?

It can be, but timing and compatibility should be reviewed around blonding or color services.

How long will it last?

Longevity varies with formula, texture, washing frequency, products, heat, and aftercare.

Will it make my hair completely straight?

Not necessarily. The desired level of smoothing should be discussed before the service.

Personally created by Olena

Ready to discuss
your hair?

Share your current hair, history, goal, ideal timing, preferred studio, and contact method.

Start your request ↗